县域旅游形象策划研究——以湖北省远安县为例

Study on Tourism Destination Identity of County region——Take Yuanan County for example

旅游形象是旅游景区吸引力强弱的重要体现,旅游形象的好坏直接影响到旅游景区的经营状况。本研究结合远安县旅游形象策划的实例,详细阐述了旅游形象策划的相关内容,包括旅游形象策划的原则和方式、形象塑造等问题。

Tourism image is an important embodiment of traveling scenic area attractive strength. Tourism image has a direct influence on the operations of the scenic spots. This research is combined with YuanAn county tourism image planning examples. It expounds the tourism image planning relevant content. It includes tourism image planning principles and methods, such as image problem.