产业集群品牌生态系统功能体系研究

产业集群品牌生态系统构成要素之间相互影响、相互作用,形成相对稳定的结构关系,这种结构关系在适应内外环境因素的过程中,不断体现出一定的功能表现,集中表现在品牌价值扩展功能、集群优势强化功能、环境资源整合功能、区域经济带动功能、产业链延伸功能以及品牌效应提升功能等方面,使得产业集群品牌生态系统不断实现发展演化。

Interactions between the elements of brand ecosystems of industrial clusters interact to form a relatively stable structural re- lationship. In the process to adapt to internal and external environmental factors, this structural relationship continues to re- flect a certain degree of functional performance in extension of brand values, enhancement of cluster advantages, integration of environmental resources, stimulation of regional economy, extension of industrial chains and promotion of brand effects so that the brand ecosystem of the industry cluster can achieve continuous evolutions.