消费者对新疆区域特色农产品购买行为影响因素分析

基于北京市、上海市和郑州市585位城市消费者实地调查数据,运用二元和多元Logistic模型分析消费者对新疆区域特色农产品购买行为的影响因素进行实证分析,研究表明:消费者年龄、文化程度、对原产地的关注、销售推介、对质量安全水平的评价等因素是影响着消费者购买的显著性影响变量;消费者年龄、文化程度、职业、个人月均收入、对原产地的关注、销售推介、对质量安全水平的评价等因素是影响消费者偶尔购买的显著性影响变量;消费者文化程度、职业、个人月均收入、销售推介、对质量安全水平的评价等因素是影响消费者几乎不购买的显著性影响变量。

The research has studied the factors influencing consumer purchase behaviors towards Xinjiang characteristic agricultural products by binary and muhinomial logistic models, which was based on 585 questionnaires of the consumers in Beijing, Shanghai and Zhengzhou. The results show that, consumer age, education level, attention to the origin of product, product promotion and evaluation of quality and safety are the main significant factors that influence consumer purchase behaviors; consumer age, education level, career, personal average monthly income, attention to the origin of product, product pro- motion and evaluation of quality and safety are the main significant factors that influence consumer purchase occasionally; and consumer education level, career, personal average monthly income, product promotion and evaluation of quality and safety are the main significant factors that influence consumer purchase hardly.