新闻报道中的图书馆社会形象——以2008—2012年安徽省图书馆的报纸新闻报道为视角

The Social Image of the Library in News Reports——From the Perspective of Newspaper Reports of Anhui Library in the Period of 2008-2012

以2008—2012年安徽省图书馆的报纸新闻报道为视角,对报道数量和报道主题进行了统计分析,从建立良好沟通、注重品牌战略、加强危机公关意识、培养专业宣传人才4个方面,论述了图书馆如何借力新闻媒体营造良好的社会形象。

From the perspective of newspaper reports of Anhui Library in the period of 2008-2012, this paper makes the statistical analysis on the quantity and the themes of newspaper reports of Anhui Library, and discusses how the library to create a good social image with the help of news media from four aspects of the establishing a good communication with news media, paying attention to the brand strategy, strengthening the consciousness of crisis public relations, and training the professional propaganda talents.