期刊文献+

GOOGLE+为何输给Facebook?

Why google+ loses to facebook?
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摘要 忽略用户体验和用户的行为倾向,一味把企业自己认为正确实则技术过剩的产品和服务推向用户,不但增加了研发与运营成本,还将带来负面的用户感知,会造成用户不认同甚至逃离,Google+就犯了这样的错误。 It has been two years since the launch of google+ on June 28, 2011. From the transcript of Google+, the output goes along with its technical style. Although with Google's client resources and technical support, Google+ fails to keep its users stay on its platform for longer time. Facing the competition of Facebook, the result of Google+ is kind of embarrassing. In today's fierce competition in wifi world, the vague product designing and poor user experience are the main problems of Google+. Poor user experience is the key reason for the short online time.
作者 张旭峰
机构地区 和君咨询
出处 《经理人》 2013年第8期60-63,60+18,共4页 Manager
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