艺术消费意识与广告的文化意味

Consumptive Consiousness of Art and Cultural Connotations of Adventisment

广告正在改变着这个世界。它不但改变着我们的生活方式 ,也改变着我们的价值观念。在市场经济条件下 ,艺术在不断走向商品化的同时 ,商品也在不断走向艺术化 ,而广告正是“商品艺术化”神化的主要制造者之一。一方面 ,商业通过广告 ,获得了越来越接近艺术品的外观特征 ;另一方面 。

Advertisement is changing the world.It not only changes our life style,but also our values. Under the market economy ciccumstances, Artis being commercialized and commerce is more artistic.It is advertisment that is one of the makers of the myth that commerce changes art.On one hand.Commodities are more artistic in appearance through advertising, on the other hand,advertisment also makes commercial production more artistic.