中小企业营销队伍建设存在的问题和对策

Marketing Team Construction Problems in Small and Medium - sized Enterprise and Countermeasures

市场营销是中小企业生存和发展的法宝,营销队伍的建设是企业营销活动成功与否的关键。中小企业营销队伍建设中存在种种问题,如营销理念落后、营销人才匮乏、营销业绩不稳、营销人员不满和营销职能缺失等。针对存在的问题,提出相应的对策,如更新理念、重视培训、精细管理、科学考核和完善营销职能等。

The marketing team construction is the key to the success of the development of small and medium - sized enterprises. The construction of small and medium - sized enterprise marketing team has many problems. This paper puts forward the countermeasures.