从《秦时明月》看当代中国动画的民族化进程

On the Nationalization of Cotemporary China Cartoon from the Moon in the Qin Dynasty

通过对动画民族化尝试的成功案例《秦时明月》进行深入的分析,提出适合中国动画创作发展的策略——即应当在民族传统文化语境下,结合当代审美,改变动画受众低龄化的陈旧观念.针对不同的受众群体创作出多元化的富有创新性观念的动画作品,从而有效地推动中国动画产业的民族化进程.

The successful case of China cartoon nationalization, the Moon in the Oin Dynasty, has been deep studied to produce the suitable China cartoon creation strategies, basing on the context of China traditional culture and connecting with contemporary aesthetics, changing the old ideas that cartoon watchers are children and young men , produce innovative cartoon films suitable for different viewers as to promote the nationalization of contemporary cartotry.