网络营销教学内容与教学实践的探讨

Teaching Content and Teaching Practice of Network Marketing

高职院校网络营销课程的设置与实施关乎电子商务、市场营销等相关专业学生的就业、关系到网络营销课程的建设与发展.通过对网络营销课程设置内容及如何有效实施进行详细阐述与分析,旨在理顺网络营销的思路与方向,使网络营销课程的学习更加具有实战性和实用性.

The designing and implementation of Network Marketing courses in higher vocational colleges is of great significance to the employment of majors in E--commerce and Market Marketing, and the construction and development of Network Marketing courses. This paper has studied the content designing and effective implementation of Network Marketing, with a purpose of understanding and grasping the idea and direction of Network Marking to promoting its use- fulness and effectiveness.