贺州乡村旅游发展的现状分析与对策探讨

Guangxi Hezhou village tourism development's present situation development analysis and countermeasure probing

贺州凭借丰富的旅游资源发展乡村旅游的过程中,从地理空间的角度分析区域旅游功能的空间性与市场空间性的现状,就乡村旅游内涵不明显、产品缺乏品牌效应、客源市场的空间发展不均衡的问题,结合独特的文化吸引力条件、可进入性的变化、社会经济发展的加速影响等机遇因素,提出产品特色的建立、经营内容、经营模式的整合的策略来提升贺州乡村旅游发展的速度与规模。

In the development of the abundance resources of the rural tourism in Hezhou region,this thesis analyzes the status quo of the spatiality between the tourist functional distribution and the market capacity from the prospective of the geographical space.It also reveals the problems such as the ambiguity existed in the village travelling contents,the absence of the brand effect in the tourism products and the imbalanced spatial development of the tourist source market.In order to upgrade the rural tourism development speed and scale in Hezhou region,the thesis thus suggests that it should establish the integrated strategies for the characteristic products,the marketing components and the management patterns with the combination of the unique cultural attractiveness,the changes of the accessibility and the acceleration of the social economic development.