苏中乡村旅游发展问题研究

On the Development of Tourism in the Rural Area of Mid-Jiangsu

乡村旅游逐渐成为我国旅游的新热点,苏中地区作为长三角的重要组成部分,乡村旅游的发展意义重大。研究以扬州为例,对苏中乡村旅游的发展状况及存在问题进行了分析。苏中乡村旅游在发展过程中依然存在不少问题:如乡村旅游的服务接待水平较低,各地开发产品类似,造成资源浪费,政府管理力度不够,都是小规模经营等。

Rural tourism has become a new hotspot of tourism in China. Mid-Jiangsu is one of the im- portant parts of the Yangtze River Delta region. It is of great significance to develop rural tourism there. To take Yangzhou for example, a survey shows that every county-level city in Yangzhou has developed its rural tourism and made some achievements. Meanwhile, there still exists some prob- lems. the service offered is relatively poor; the tourism in different areas is often of the same type and is usually a small-scale operation; the government fails to implement adequate management. These problems require our further exploration.