基于中国元素的现代Ⅵ设计在跨国企业中的应用研究

Application Research on the Modern Ⅵ Designs Based on Chinese Elements in Transnational Enterprises

中国元素是上下五千年中华民族经过长期发展所沉淀下来的,是历史留给我们的宝贵财富。恰恰因为它具有且能够体现中华民族的深厚文化底蕴,又独具东方传统魅力,因此被广泛的运用到了现代VI设计当中。中国的企业品牌要想打入世界市场,要想成为国际品牌,需要依靠中华民族底蕴深厚的中国元素来共同构建品牌文化,因此对于"基于中国元素的现代VI设计在跨国企业中的应用研究"这一课题的研究,具有时代性和实践价值。

Chinese elements are the deposits of Chinese nation through five thousand years of development and are precious treasure of history. Just because they have profound cultural deposits reflecting Chinese nation and have unique oriental char- m, they are widely used in the modem VI designs. In order to enter into the world markets and become the international bran- ds, Chinese enterprise brands must depend on Chinese elements with profound cultural deposits to construct brand culture. Therefore, the application researches based on the modem VI designs with Chinese elements in transnational enterprises have epochal and practical values.