中国农产品营销现状及改革探析

Analysis on Marketing Situation and Reformation of Agricultural Products in China

农产品营销是指在农产品从农户到消费者的过程中,生产者与经营者实现个人和社会需求目标的产品创造和交易的一系列活动。近年来,随着出口强国农产品的输出,市场竞争日趋激烈,中国农产品面临着残酷的竞争和挑战,农产品市场已由过去的卖方市场逐步向买方市场转移,国内市场形成了供过于求的局面。因此,分析中国农产品营销现状,探究农产品营销改革策略显得十分必要。

The marketing of agricultural products refers to a series of products creation and trading activities by producers and bargainers during the process from farmers to consumers of the agricultural products.In recent years,with the output of agricultural products from export powerhouse,the market competition has been more and more fierce,the agricultural products in China has been facing cruel competition and challenge.The market of agricultural products has been changing from seller’s market to buyer’s market,and the supply had exceeds the demand in domestic market.Thus analyzing the marketing situation of agricultural products in China,and exploring the reformation strategy of agricultural products was very necessary.