期刊文献+
任意字段
题名或关键词
题名
关键词
文摘
作者
第一作者
机构
刊名
分类号
参考文献
作者简介
基金资助
栏目信息

电子商务环境下网络冲动性购买及营销策略研究 被引量：4

Research of the Mechanism of Impulse Purchase Online under E-commerce Environment and Marketing Strategies
下载PDF
导出
摘要 通过探讨外部营销刺激、消费者个体特征、情境因素和情感反应对冲动性购买意愿的影响,在此基础上构建网络冲动性购买产生机理模型,并就加强外部营销刺激、识别个体特征和避免情境因素限制等三方面提供营销建议。 This paper discusses the influences of external marketing stimuli,personal traits,situational factors and emotional response on impulse purchase,then builds a model which can tell how impulsive purchasing happens online.Finally,several marketing advices about marketing stimuli,personal traits and the situational factors are given.
作者 龚俊威
机构地区 广东外语外贸大学国际工商管理学院
出处 《价格月刊》 北大核心 2013年第7期72-75,共4页
基金 广东高校人文社科重大攻关项目"中国企业国际并购方式与策略研究"阶段性成果(编号:11ZGXM63005)
关键词 冲动性购买 营销刺激 个体特征 情感反应 产生机理 impulse purchase marketing stimuli personal traits emotional response generation mechanism
分类号 F713.50 [经济管理—市场营销]
  • 相关文献

参考文献8

  • 1Kollat D T, Willett R P. Customer impulse purchasing behavior[j]. Journal of Marketing Research, 1967 (4) :21-31.
  • 2Madhavararn S R, Laverie D A. Exploring impulse pur- chasing on the internet [J]. Advances in Consumer Research, 2004(31 ):59-66.
  • 3Park C W, Iyer E S, Smith D C. The effects of situation- al factors on in-store grocery shopping behavior: the role of store environment and time available for shopping [J]. Journal of Consumer Research, 1989 ( 15 ) :422-433.
  • 4Kotler P. Atmospherics as a marketing tool[J]. Journal of retailing, 1973(49):48-64.
  • 5Dawson S,Bloch P H,Ridgway N M.Shopping motives, emotional states, and retail outcomes[J]. Journal of retailing, 1990 (66):408-427.
  • 6BeUenger D N,Korgaonkar P K.Profiling the recreational shopper[J]. Journal of Retailing, 1980 (56) :77 -92.
  • 7Westbrook R A,Black W C. A motivation-based shop- per typology.[J]. Journal of Retailing, 1985(61):78-103.
  • 8林建煌 庄世杰 龚昶元.消费者行为中冲动性购买的前因与后果之模型.商管科技季刊,2005,.

共引文献4

同被引文献30

  • 1Keith B. Murray,John L. Schlacter.The impact of services versus goods on consumers’ assessment of perceived risk and variability[J].Journal of the Academy of Marketing Science.1990(1)
  • 2Pranjal Gupta,Judy Harris.How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective[J]. Journal of Business Research . 2009 (9)
  • 3Thaler, Richard H.,Johnson, Eric J.Gambling with the house money and trying to break even. The effects of prior outcomes on risky choice. Management Science . 1990
  • 4Richard R. Brand,J. Joseph Cronin.??Consumer-specific determinants of the size of retail choice sets: an empirical comparison of physical good and service providers(J)Journal of Services Marketing . 1997 (1)
  • 5Ian Phau,Sui Meng Poon.??Factors influencing the types of products and services purchased over the Internet(J)Internet Research . 2000 (2)
  • 6Barber, B. M,T. Odean.All that glitters:The effect of attention and news on the buying behavior of individual and institutional investors. Review of Finance . 2008
  • 7Rook D W.The Buying Impulse. Journal of Consumer Research . 1987
  • 8De Bondt,Werner,Richard H.Thaler.1985.Does the stock market overreact?. The Journal of Finance .
  • 9Womack,Kent L.Do brokerage analysts’recommendations have investment value?. Journal of Finance, The . 1996
  • 10Weun S,Jones M A,Beatty S E.Development and validation of the Impulse Buying Tendency Scale. Psychological Reports . 1998
价格月刊
2013年 第7期

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部