网络时代中国传统文化的传播策略

On Communication Strategy of Traditional Chinese Culture in the Age of Internet

网络传播作为一种新兴的具有极强生命力的传播手段,已日渐渗透进人们生活的各个层面,也使得网络文化与传统文化之间,不同国家文化之间产生交融与冲突。网络传媒的发展既对中国传统文化带来冲击,也为中国传统文化的发展提供了契机与机遇。我们只有抓住网络发展的时代契机,充分利用网络媒体大力传播中国传统文化,才能使中国文化屹立于世界民族文化之林。

As a new means of communication, network communication has strong vitality. The net- work culture increasingly permeates all aspects of people＇s lives, but also brings blends and conflicts between the network culture and traditional culture, and the cultures of various countries. The development of the Internet culture generates a huge impact on the Chinese traditional culture and opportunities. Only by seizing the opportunity of this era and making full use of the network media, can the traditional Chinese culture be revived and vigorously spread, so as to stand in the forest of national cultures in the world.