知识经济条件下的营销创新与企业可持续发展

Marketing Innovations and Enterprises' Continuous Development in Knowledge Economy

本文通过对知识经济和市场营销环境变化趋势的分析 ,论证了知识经济条件下的营销创新与企业可持续发展的关系 ,并以企业可持续发展为目标 ,系统地探讨了企业应当如何面对知识经济的挑战 。

On analyzing the Knowledge Economy and the changeable trends of marketing environment, this paper discusses the inner relations between marketing innovations and enterprises' continuous development. Aiming at the continuous development of Chinese enterprises, it also discusses the challenges of Knowledge Economy and the issues of how to make marketing innovations effectively.