B2C电子商务环境下商家物流联盟模式研究

Business Logistics Alliance Mode in the B2C E-commerce Environment

结合B2C电子商务发展的现状,文中分析了现有B2C物流配送的特点和存在的问题,并提出了基于商家物流联盟的统一配送模式。该模式通过商家之间的契约形成相对固定的合作联盟,通过信息平台的支持实现对订单的集成处理,最终由第三方物流公司实行统一配送。该模式致力于解决传统的B2C电子商务物流高成本、低效率的问题。调查发现,该模式具有市场可行性,值得推广。

Based on the B2C e-commerce development situation,we analyze the features of the existing B2C logistics distribution in this paper,and put forward to establish the business logistics alliance mode.This mode will form relatively fixed cooperation union by the contract,and the 3PL carries on the centralize orders.The business logistics alliance aims to solve the problems of high costs and low efficiency caused by the customer demand reduction.The survey has found that this model is commercially viable,which is worth promoting in the B2C e-commerce.