长虹物流改革分析

Analysis of Changhong Logistics Reform

近年来,中国彩电业产能严重过剩,利润日趋微薄,国内各大家电商积极寻求新的出路。四川长虹电器股份有限公司(以下简称长虹)在衡量及借鉴美的、TCL等家电物流发展的基础上进行了物流改革。文中分析了长虹物流改革所采取的模式与策略,探讨了家电企业物流改革的重要意义,并试图探索家电企业在选择物流模式时所考虑的因素。

In recent years,China＇s color TV industry serious excess capacity,the increasingly meager profits of domestic business,The domestic all electric actively seek new way.Sichuan Changhong electric Limited by Share Ltd（hereinafter referred to as Changhong） in the measurement and reference to development of TCL beauty,home appliance logistics to logistics reform.This paper analyzed the patterns and strategies taken by Changhong logistics reform,discussed the significance of logistics reform of household electrical appliance enterprises,and attempts to explore the factors into the household electrical appliance enterprises in the selection of logistics mode.