湖南省健美操赛事运行特征与市场开发策略探讨

The Study of the Running Characteristics and Market Development Strategy of Hu’nan Aerobics Tournaments

采用文献资料法、逻辑推理法、调查法,结合湖南省健美操赛事运行的基本情况,指出湖南省健美操赛事运行的基本特征是以政府部门为主的组织主体、青少年学生运动员为主的参与主体、行政手段为主的组织管理,赛事运行背景条件优越。而借助政府部门的强大力量,务实选择投资客体、改革赛事体制、提高赛事水平,以及挖掘健美操运动的文化内涵等,是进行湖南省健美操赛事市场开发的关键。

Combined with the present running situation of Hunan aerobics tournaments, and by applying the research methods like literature research, logical reasoning and survey, this article extracted the basic running characteristics and market development strategy of Hunan aerobics tournaments. The characteristics are： the organizing body of the tournaments is mainly with the government departments; the participating body is mainly with the teenage athletes; the organization and management are mainly taken by administrative means, and the background of running tournaments is provided with favorable conditions. With the huge power of government departments, the key to the market development is to pragmatically choose the investment objects, to reform events system, to improve the level of tournaments and discover the cultural connotations of aerobics.