略论商业银行国际化营销

The International Marketing in Commercial Banks

本文从对国际化营销的认识出发,对商业银行开展国际化营销的动因和环节进行分析,并从营销的角度对采取的策略进行了分析。

Starting from the understanding of international marketing, this paper analyzed the motivation and the link of the development of international marketing in commercial banks, and analyzed the strategies from the angle of marketing.