扩大增量盘活存量 推进报业集团又好又快发展——报业经营之浅见

Enlarging Increment, Revitalizing the Stock and Promoting the Sound and Fast Development of Newspaper Groups:On Newspaper Management

当前,随着国内报业体制改革不断深入,网络新媒体迅猛发展,传媒市场竞争日趋加剧,传统报业面临新的发展困局,如何做大做强,是报业共同思考的课题。文章分析了我国报业集团体制改革发展历程中存在的经营问题和发展瓶颈,对报业发展进行了探究,提出了应对报业发展经营的有效途径。

At present, as the newspaper system reform deepens continuously and network new media develops rapidly, media market competition becomes increasingly severe and traditional newspaper is facing new developing dilemma. How to become bigger and stronger is the common topic of newspaper industry. This paper analyzes the management problems and development bottleneck of China＇s newspaper group system reform process, studies the newspaper industry development and proposes effective ways of newspaper development and management.