摘要
本文立足海南妃子笑荔枝今年营销实情,阐述营销体系建设中的重要问题:营销渠道建设和品牌建设的方法,分析海南荔枝的营销渠道的现状及存在问题,提出建设海南荔枝的营销体系建设的发展对策。
What this paper describes is based on the actual situation of Hainan litchi marketing in this year,and also this paper illustrates the important issues in the construction of marketing system： method of marketing channel construction and brand building,analysis of the imperial marketing channels status and existing problems of Hainan litchi,and proposes the development countermeasures of the construction of marketing system construction of Hainan litchi.
出处
《价值工程》
2013年第24期292-293,共2页
Value Engineering
关键词
海南
荔枝
营销体系
品牌建设
渠道建设
Hainan
litchi
marketing system
brand building
channel construction
