3Doyle,S. Optimizing the allocation of cross-selling resource while managing the customer relationship [J]. Journal of Database Marketing, 2002,9 (3) : 285-290.
4Cohen, M.D. Expoiting response models Optimizing Cross-sell and Up-sell Opportunities in Banking[J].Information Systems, 2004 ( 4 ) : 327-341.
5Li.S.,Sun,B.H. Cross-selling Sequentially Ordered Products: An Application to Consumer Banking Services[J]. Journal of Mar- keting Research ,2005(2) :233-239.
6Varlander,S.,Yakhlef,A Cross-selling: The Power of Embod- ied Interactions [J].Journal of Retail and Consumer Services, 2008 (6) : 480-490.
7成思危.积极稳妥推进金融混业经营[N].证券时报,2004年2月14日.
8Michael D Johnson, Fred Selnes. Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships. Journal of Marketing. 68(2), 2004.
9Ron Garland. Non-Financial Drivers of Customer Profitability in Personal Retail Banking. Journal of Targeting, Measurement and Analysis for Marketing. 10(3), 2002.
10C B Bhaltacharva Sankar Sen. Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies. Journal of Marketing. 67 (2), 2002.
