基于用户创新社区的开放式创新研究

The Research on Open Innovation based on User Innovation Community

使用组织产品和服务的实际终端用户是开放式创新的创新源。但许多组织缺乏用于理解和采纳终端用户思想的能力,担心失去对创新过程的控制,导致许多组织很难吸收这些创新源。在已有研究基础上,构建将终端用户融入组织创新过程的集成模式:优化管理领先用户、采用有针对性的用户工具、有效嵌入人力资源、集成组织与用户创新社区。提出基于社会关系网络的领先用户扩散模式。利用对戴尔公司IdeaStorm网站的案例研究,分析基于用户创新社区的各种模式的实施与管理,提出可以进一步研究的问题。

The actual end users of an organization＇s product and service are the source of open innovation. However, some organizations have difficulty in absorbing these innovation source due to lacking the capacity to understand and adopt end user ideas, and fear to lose controlling of the innovation process. The paper proposes that models which are for integrating end user into an organization＇s innovation process based on the existing research conclusion, including optimizing and managing lead users, adopting the targeting user toolkits, embedding validly human resources, and integrating organization into user innovation communities. Furthermore, it puts forward the lead user＇s diffusion model founded on the social relation networks theory. Through analyzing the implementation and manage- ment of each model based on user innovation communities, the paper provides the areas that need further research according to the case study of the Dell IdeaStorm wed site.