从传播学视角解析“三农”网络书屋

Analysis on the Network Book-House of the ''Rural Area,Agriculture,and Farmer'' From the Perspective of the Communication

"三农"网络书屋是提高全民科学素质的服务平台,是建设社会主义新农村的重要载体。依据传播学理论的"5W"模式,"三农"网络书屋传播活动中包含有传者、内容、媒介、受众和效果5个基本要素。5个要素的相互作用与促进有助于进一步加快"三农"网络书屋的推广应用,打开科普工作新局面。

The network book-house of ＂rural area, agriculture, and farmer＂ is the service platform for improving the scientific quality of whole people, and is the important carrier for building a new socialist countryside. Based on the ＂5W＂ mode of the communication theory, the five basic elements of the disseminator, the content, the media, the audience and the effect are included in dissemination activities of the network book-house. The mutual promotion and interaction of five elements help the network book- house of the ＂rural area, agriculture, and farmer＂ to accelerate the work of popularizing further and open the new situation of the science work.