摘要
小白用户时代，那些看上去毫无技术含量、功能单一，简洁易用的产品更容易引爆市场。
The world 'Xiaobai' is short for 'Xiao Baichi' (literally little dummies), referring to those who lack manners, discipline or intelligence on the Internet. However, in the mobile Internet times, the concept of 'Xiaobai' has surpassed its original derogatory sense to represent the new users of the mobile Internet. In China, the quick increase of mobile Internet users and data traffic has brought the mobile Internet into the Xiaobai times. The typical 'Xiaobai' users are curious and willing to try new applications and products; thinking is not their specialty while saving money and traffic is their major concern. As a result, products that looks simple and easy to use are quite popular among them. On one hand, such products are designed to appeal them; on the other, as most Xiaobai users are innocent and lazy, these products can easily access their privacy data and embed advertisements. Mobile Internet start-ups are fortunate to enjoy the explosive incensement of Xiaobai users; with early entrance and well-targeted products, they can win users with extremely low cost. But when the Xiaobai users mature, it will be much more expensive to win mobile users. Those who get the Xiaobai users within the coming 1 or 2 years will win the world.
