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叙事结构的评价韵律与多模态叙事语篇的交际功能 被引量：9

Appraisal Prosody in Narrative Structure and Communicative Function of Multimodal Narrative Discourse
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摘要 评价意义可以超越语篇微观结构,在语篇宏观结构如叙事结构中形成韵律。根据元功能假说,叙事结构中,评价意义在概念元功能维度的活动目标中断与目标实现的交替支配下,在移情介入和预期介入的语篇机制作用下,基于叙事阶段和语篇片段编织中性、正面、负面情感意义交替更迭的波形韵律模式。电视广告语篇在叙事结构融合产品、归化产品效果和移情介入、预期介入两种语篇机制作用下,由语言与视觉图像在语篇片段中共同构建产品或者服务引发改变的宏观评价韵律,实现其劝说功能。 Appraisal meaning can go beyond the micro-structure of discourse and form prosody in such as narrative structure. AccOrding to Meta-function Hypothesis, under alternate regulation of activity goal disruption and goal fulfillment on the ideational dimension, appraisal meaning in narrative structure operates on narrative stages and discursive phases and construes wave-oriented prosodic pattern with neutral-positive-negative affect meaning alternating regularly, enacted by discourse mecha- nisms of empathetic engagement and expectancy engagement. In muhimodal narrative discourse of TV advertisement, macro-ap- praisal prosody is co-construed in discursive phases by language and visual image in the activity of bringing about change on the part of product or service advertised, enacted by the two discourse mechanisms of contextualization and naturalization of narrative structure as well as empathetic engagement and expectancy engagement, thereby realizing its persuasive function.
作者 董敏 冯德正
机构地区 北京航空航天大学 新加坡国立大学
出处 《外语学刊》 CSSCI 北大核心 2013年第4期33-38,共6页 Foreign Language Research
基金 教育部人文社科研究项目"科技话语逻辑语法隐喻实证研究"( 10YJC740025) 北京市社科基金项目"基于历时语料库的科技语篇跨符号隐喻研究"( 12WYB014) 的阶段性成果
关键词 评价韵律 叙事结构 活动目标 语篇机制 多模态叙事语篇的交际功能 appraisal prosody narrative structure activity goal discourse mechanism communicative function of muhimo-dal narrative discourse
分类号 H030 [语言文字—语言学]
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参考文献20

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二级参考文献38

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外语学刊
2013年 第4期

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