科技学术期刊应该注重公共关系的维护和建设

Strategies for developing and maintaining public relations for sci-tech journals

科技学术期刊在以往的运营当中,出于期刊的功能,重视学术性建设,忽略公共关系的维护和发展。在信息量极速膨胀的现代社会,科技学术期刊也该高度重视公共关系的发展策略,通过树立全员意识、构建互动交流平台、整合内外部资源、采用危机管理等策略来维护和加强公共关系,最终实现"内求团结完善,外求和谐发展"的目标,达到获得良好的社会效益和经济效益的目的。

Given the nature of sci-tech journals, much more attention has been paid to their academic influence rather than to the development and maintenance of public relations in previous publishing. In the modern society with the rapid expansion of information, sci-tech journals should also attach great importance to maintain and strengthen the public relations through establishing public awareness, constructing the interactive platform, integrating internal and external resources, and adopting crisis management strategies. If we can do this, our target - seeking solidarity inward and finding harmonious development outward - will be finally realized. In the meantime we can obtain good social and economic benefits.