基于供应链战略合作伙伴关系的物流企业服务定价研究

The Study of Logistics Enterprises Service Pricing Based on the Strategic Partnership of Supply Chain

目前,经济全球化进程的加快使得供应链上下游的物流企业及客户处于日益复杂多变的市场环境之中。物流企业需要与客户建立战略合作伙伴关系以获取长期收益,客户也需要物流企业提供优质、低价的服务以提高核心竞争力。本文深入分析物流企业与客户的供应链战略合作伙伴关系,认为结成供应链战略合作伙伴关系是实现物流企业与客户双赢的捷径,双方形成长期动态合作的关系可以为物流企业带来未来业务收益。考虑物流企业与客户建立供应链战略合作伙伴关系所获得的未来业务收益能够对当期价格进行跨期补偿调整这一特点,本文构建了实现双方长期利益最大化的供应链战略合作伙伴关系物流企业服务定价模型。最后,采用宁波某大型国际物流公司部分客户2007-2011年的有关数据,测算了供应链战略合作伙伴关系下物流企业服务定价的折扣幅度。

At present, the speeding up of economic globalization makes the supply chain upstream and downstream of logistics enterprises and customers in an increasingly complex and changeable market environment. Logistics enterprises need to establish strategic partnership with clients to obtain long-term gains, customers also need logistics enterprises to provide high-quality service with low price, in order to improve the core competitiveness. The paper thoroughly analyses the strategic cooperative partnership of supply chain between logistics enterprises and customers, holding that to form a supply chain strategic partnership is a shortcut to realize a win-win result for logistics enterprise and customers, and indicates that the long-term cooperative relationship between the two sides can bring a future business profit for logistics enterprises. Considering that the future business profit obtained from established strategic cooperative partnership of the supply chain can adjust and compensate current price intertemporally, this paper builds a price decision model of logistics enterprise based on the strategic cooperative partnership of supply chain to maximize the long-term interests of both sides. Finally, by using some customers＇ relevant data from 2007 to 2011 provided by a large Ningbo international logistics company, this paper calculates service price discount range of logistics enterprises under the strategic cooperative partnership of supply chain.