台湾原住民旅游品设计实务探析

Analysis of Souvenirs Design for Taiwan Aboriginal

针对中国旅游纪念品行业的发展现状,以台湾原住民旅游品创意设计与推广的成功经验为例,提出了构建和开发具有本土特色的旅游品产业发展之路,必须整合旅游资源,建立品牌意识,正确引导旅游消费,为发展中国旅游纪念品行业和文化创意产业奠定良好基础。

According to current situation of Chinese souvenirs industry, taking the successful experience of souvenirs creation and promotion for Taiwan aboriginal, it put forward to construct and develop the road of souvenirs industry development with local characteristics, must integrate tourism resources, to establish brand awareness, correct guide the tourism consumption, laying a good foundation for the development of our country tourism souvenirs business and cultural＆ creative industry.