摘要
通过对银行标志的分析,指出了银行标志设计的特征元素和内容,从银行品牌塑造、传播、文化价值的提升以及品牌竞争力的提升等方面,探讨了银行标志设计的作用。
Through the analysis of the bank logo, it pointed out the characteristics elements and contents of the bank logo design, explored the function of the bank logo design from the perspectives of the shaping, spreading and promoting of the bank brand, as well as the promotion of the brand competitiveness.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第16期86-89,共4页
Packaging Engineering