绘画元素在包装设计中的运用研究

Research on the Use of the Painting Elements in Packaging Design

在分析绘画特性的基础上,阐述了包装设计与绘画的关系,并对包装设计中绘画艺术的使用和发展进行探究。提出了将绘画运用在商品包装上的各种运用形式,使得商品包装更具艺术性和时代性,最大程度地彰显了品牌个性,进一步促进了商品的销售和流通。

Based on the analysis of the painting features, it elaborated the relationship between packaging design and painting, and explored the use and development of the painting art in packaging design. It proposed various use forms of painting used in the packaging of merchandise, made merchandise packaging more artistic and times, maximally highlighted the brand personality, to further promote the sales and distribution of merchandise.