摘要
分析了汉字的发展演变过程,论述了汉字图形化存在的原因及其研究的重要作用,进而从信息传播、个性化、识别度3个方面,分析了汉字图形在平面设计中的传播优势,探讨了汉字艺术在平面设计中的应用以及构成样式。
It analyzed the development and evolution of Chinese characters, discussed the important role of Chinese characters and graphics, and then from three aspects of the dissemination of information, personalized, identification, it analyzed the communication advantage of Chinese characters and graphics in the graphic design, pus forward the application and construction style of Chinese characters art in the graphic design.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第16期119-122,共4页
Packaging Engineering
关键词
汉字图形化
平面设计
视觉表现艺术
创造性设计
Chinese characters graphical
graphic design
visual expression art
creative design