会展旅游带动效应的统计研究——以北京为例

Statistics Study on the Driving Effects of MICE Tourism——Take Beijing for Example

近年来,会展旅游作为旅游业中附加值高、产业关联性强的新兴业态,显示出强劲的发展态势,会展旅游的带动效应也成为学者研究的热点。本文在分析当前国内外会展旅游统计状况的基础上,结合北京会展旅游发展及相关统计现状,明确会展旅游统计范围,完善会展旅游统计体系,详细调研北京会展旅游数据,运用支出法、收入法和投入产出法相结合的方法,测算北京会展旅游对相关行业的带动效应,为北京会展旅游的发展和相关统计提供支持。

In recent years, MICE tourism, as an emerging industry with high additional value and strong rele- vancy, develops very fast. The driving effect of MICE tourism becomes hot spot for professional research. Based on the analysis of the present situation and development of MICE tourism statistics both at home and abroad, this paper explores many aspects as making clear of the statistics range of MICE tourism, perfecting the statistics system of MICE tourism and investigating data of MICE tourism in Beijing. Using the methods of income and investment, this paper measures and calculates the driving effects of MICE tourism on other industries and in turn, it supports the development and the statistics of MICE tourism in Beijing. As one of the most important components of service industry, MICE tourism plays a big role in increasing do- mestic demand and employment. It promotes the fast development of relevant industries by correlation effect and multiplier effect and in turn , MICE tourism becomes a new point of economic development which is called a ＂as- sistor＂ for the economic development of a city. MICE tourism is an integrated tourism product resulted from taking part in the activities of conference, exhibition, festival or event to meet the requirements of interpersonal communi- cation. MICE tourism is not the same as MICE industry which includes mainly conference, exhibition, incentive tourism, festival or event. MICE tourism has a close relationship with MICE industry in a lot of aspects including conference, exhibition, festival or event, transportation, catering, accommodation, communication, advertisement, culture and entertainment, The statistic of MICE tourism involves a wide range, however, up to now, there is still not a general recog- nized standard about the statistic of MICE tourism both at home and abroad. Take the word conference for example, different countries or cities have different standards which in turn result in many different data of the statistic. Therefore, it is difficult to measure the driving effect of MICE tourism. At the same time, there is not a institution responsible for setting standards about the relevant statistic of MICE tourism. Although there are many research achievements about driving effect of relevant industry, yet most earlier stud- ies on this issue pay their attentions on macroscopic description or ordinary research which lack of overall or system- ic quantitative analysis with more statistic data. This paper takes Beijing for example and explores the driving effect of MICE tourism on other industries. By using the methods of investigation, statistics and input - output analysis, this paper makes an overall study on the driving effect of MICE tourism in Beijing which is both scientific and sys- tematic. It plays an important role in promoting the development of MICE tourism in Beijing. Direct statistic and the calculation method for correlation coefficient are used to acquire the driving effect of the core industries of MICE tourism. The driving effect of Beijing MICE tourism on other relevant industries can be got after collecting all the direct statistic data and make some calculation according to the different correlation coefficient and driving coeffi- cient. Generally speaking, the driving coefficient of MICE tourism is thought to be between 1 ＂ 5 to 1 ＂ 9 in the world and it is even thought the same number of 1 ： 9 in our country. This paper makes a statistical and empirical study on this issue and appears significance for the development of MICE tourism in Beijing.