公共图书馆特色服务品牌建设——以深圳市盐田区图书馆“海洋”主题服务为例

On Brand Building of the Characteristic Service in Public Libraries——Taking Services of Sea Theme Pavilion of Shenzhen Yantian District Library for Example

公共图书馆对于服务品牌建设,依然处于自发的无意识状态,导致优质资源闲置、优秀创意不持续、优良服务不为大众所认知,社会影响有限。图书馆服务品牌建设已迫在眉睫。本文以深圳市盐田区图书馆建设"海洋"主题馆为例,论述图书馆以需求为导向,建设特色资源,以资源为基础开展特色服务的服务品牌建设方式。

Brand building of the service in public libraries still in the unconsciousness that led to the idle high - quality resources , outstanding creativity that cannot be sustained and good service limited impact. Brand building of library service becomes a urgent task. Taking construction of the Sea Theme Pavilion of Shenzhen Yantian District Library for example this paper expands library brand building of the characteristic service that by demand as the guidance, the construction of characteristic resources and the basis of the resources.