基于商业模式视角的化学药企业技术创新和产业追赶

Technical Innovation and Industry Catch - up of Chemical Medicine Enterprise under the Perspective of Business Model

虽然目前化学药品面临研发创新困难、价格管制严格的挑战,但从市场和医疗角度分析,其在中短期内仍将是制药产业的主流。我国化学药品的发展面临着重复仿制、产能过剩的局面,为了积累研发能力和经济实力,制药企业需要从系统的商业模式角度来思考和设计化学药品的研发和市场工作。采用商业模式的分析框架研究目前中国市场上运作较为成功的四种化学药产品,通过剖析其商业模式要素,发现其商业模式可分为三大类型:价格导向型、研发导向型、全面发展型。通过对三种类型商业模式的综合比较,为面对技术能力和产业追赶的企业提供商业模式视角的参考和建议。

Although the chemical medicine is facing innovation difficulty and price control now, it still will be the main- stream of the pharmaceutical industry in the near future. The development of chemical medicines in China is facing lots of problems such as repeated imitation, excess capacity. In order to improve research and development ability and enhance economic strength, the pharmaceutical enterprises of chemical medicine need to consider and design the R＆D and marketing strategy from the perspective of business model. Based on the business model analysis framework, this research studied four chemical medicine products which operated more successful than others in Chinese medicine market. Through the analysis of their business model elements, it was found that the business model could be divided into three types ： price - oriented, R＆D - oriented, comprehensive development - oriented. Through these comparisons, this study also provided reference and suggestion for the pharmaceutical enterprises which are facing technical ability improvement and industrial catching - up.