创业行为形成机理:感知合意性与感知可行性的交互效应

The Formation Mechanism of Entrepreneurial Behavior:The Interaction Effect between Perceived Desirability and Perceived Feasibility

以创业事件理论为分析框架,通过对广东、浙江、湖北三地创业者的问卷调研,系统探讨了感知合意性、感知可行性及其交互效应对创业行为形成的影响机理,以及社会网络构建能力在这一过程中的调节作用。研究发现,感知可行性对创业行为形成有显著的促进作用,感知合意性的影响却并不明显。在社会网络构建能力的调节效应下,感知合意性与感知可行性存在着一种交互机制,低感知合意性(感知可行性)情境下,个体的感知可行性(感知合意性)对创业行为形成的影响更为明显。

Under the theoretical framework of entrepreneurial event theory, the paper conducted a questionnaire survey through the entrepreneurs in Ouangdong, Zhejiang and Hubei. Based on the sur- vey, this research focused on the affective mechanism of perceived desirability, perceived feasibility and the interaction effects on the formation of entrepreneurial behavior. And the research also investi- gated the moderating effect of social network building capacity in the above process. The results indi- cated that the perceived feasibility played a significant role on the formation of entrepreneurial behav- ior but the perceived desirability did not. However, under the moderating effect of social network building capacity, perceived desirability and perceived feasibility had an interactive mechanism： in the situation with low perceived desirability （perceived feasibility）, perceived feasibility （perceived desira- bility） had a more significant influence for individual entrepreneurial behavior.