完善网络营销的策略研究

Study on Internet Marketing Strategy

当前我国市场经济发展的背景下，网络用户数量快速增长，网络消费已经被越来越多的人所接受，网络营销也越来越受到企业的重视，由此而产生的各类问题也收到市场参与各方的高度重视，企业作为消费品的提供者，要将深入挖掘网络营销的优势，将自身的发展与保护消费者权益有效的结合，最大程度的实现企业的价值。

The current development of China＇smarket economy in the context of rapid growth in the number of Internet users, Internet consumption has been accepted by more and more people, network marketing is also gaining importance in enterprises, resulting in various problems market participants received great attention, business as a provider of consumer products, to traditional marketing methods combined with network marketing, self-development and effective integration of consumer protection, to achieve the greatest degree of enterprise value.