期刊文献+

对我国保险产品创新的思考

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摘要 从消费需求来看,人们对保险产品的要求越来越高,保险公司只有通过创新才能满足这些需求。尽管产品的创新存在着市场风险,但市场的竞争压力已使得产品创新成为保险业发展的必要手段。
作者 雷宇
出处 《中国电子商务》 2013年第14期194-194,共1页 E-commerce in China
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