森林公园旅游产品的研究

Study on tourist products of forest parks.

森林公园是基于自然保护前提下的以森林生态环境为依托的生态旅游地 .森林公园内有丰富的旅游资源 ,适宜开发多种多样的生态旅游产品 ,可归为 9大类 .森林公园旅游产品总体上表现为融自然美、运动美、健康美、成就美于一体的旅游产品风格 ,给游客形成生态回归的意境流 .森林公园旅游产品的成功开发决策应重视产品市场定位、产品创意与创新 。

Forest parks are the ecotourist destinations based on natural protection and depended on forest ecoenvironment. There are plentiful tourist attractions in forest parks which are suitable to be developed as various ecotourist products, that can be classified into nine groups. In forest parks, artistic conception of going back to nature can be experienced by visitors. When developing tourist products, one must take seriously the product market orientation and the creative conception into account. Then the sustainable tourist products must be schemed.