中国气候变化形象形成的国际传播学分析

On the Formation of China’s Image in the Field of Climate Change from the Perspective of International Communication

中国希望在气候变化问题上树立负责大国的形象,实际情形却相去甚远,中国被帖上各种负面标签,形成了"中国气候威胁"的国际形象。从国际传播学的角度看,"中国气候威胁"形象的形成在于多元国际传播主体的合力塑造、多样化传播渠道的共同传播,以及传播者符合国际受众情感和道德观的传播方式。中国关注这种现实,建立恰当的国家对外传播模式,争取中国气候外交话语权,对消解中国"气候威胁"话语,重塑中国在气候变化领域的道义形象有重要意义。

China hopes to build an image of a responsible country in the field of climate change,but the reality is far from this. China suffers from many negative labels,which have formed an international image of China as a climate threat. From the perspective of international communication,the image of'China as a climate threat'results from several elements,including the cooperation of diversified international communication bodies,the common transmission of diversified channels,and the adopted transmission ways fit to international public emotions and ethics. That China pays attention to this fact,builds an appropriate model of foreign communication and fights for China’s discourse power in climate diplomacy is the key to eliminating the rumor that China is a climate threat and reshaping China’s moral image in the field of climate change.