论民族文化的大众传播属性

On the Properties of Mass Dissemination of National Culture

特殊的民族文化被置于一般的大众传播过程,表现出不同于主流文化的特征,被定义为民族文化的大众传播属性。这些属性包括专属性、地方性、内向性和禁忌性等。民族文化的传播学属性研究既与传播学、民族学的理论、方法相关联,又可以延伸到文化研究等领域。民族文化的大众传播属性既是一个历史的范畴,又与迅速勃兴的文化产业有着直接的联系,它是民族文化传媒化生存中正在被凸显的重要问题之一。

The properties of mass dissemination of national culture are defined as different features of a special national culture from the mainstream culture when presented in a general process of mass dissemination. These properties include exclusiveness, locality, internality and taboo. The study of disseminative character of national culture is not only associated with the theory and methods of dissemination and ethnic research, but can be extend- ed to such domains as cultural study. Therefore, the character of mass dissemination of national culture is both his- torical and directly related with vigorously-developing cultural industry, hence an important issue standing out in the survival of national cultural in mediaization.