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延续关爱主题:壳牌劲霸打造品牌软实力

Shell Rimula Is To Build Soft-power in Brand Building
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摘要 “10年来随着对卡车驾驶员的了解,我们发现如果把卡车驾驶员的家庭比作一辆卡车,那么他们本身就是这辆卡车的动力来源,所以中国卡车驾驶员应该是我们壳牌动能保护所关爱的一部分。” Under today’s real situation of heavily promoted product functioning, Shell Rimula strategically took an action in a diametrically opposite way by placing great effort on 'Showing Your Affection for Truck Driver'. Such a loving and humanity caring move would have a deep and profound impact on great amount of domestic truck drivers, just as lubricating oil stalled deeply inside the vehicle that is not able to be seen and felt at all.
作者 于占波
出处 《商用汽车》 2013年第15期96-98,共3页 Commercial Vehicle
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