摘要
本文使用ID3算法建立了客户与产品消费之间的决策树分类器模型,利用该分类器对目标客户进行分析,确定重点客户,对客户群实施差异化营销策略,缩减营销成本,提高营销效果,并通过实例验证了该方法具有一定的可信度。
Useln this paper, ID3 algorithm is used to established a decision tree classifier model between customer and product consumption., using theAnd the classifier is used to analysis the target customer and, determine the key customers., implement Ddifferential marketing strategy is implemented lotto customers to, reduce marketing costs and improve marketing effectiveness. It Vverified the reliability of this model has certain reliability by an example.
出处
《科技广场》
2013年第5期20-22,共3页
Science Mosaic
关键词
ID3算法
决策树
差异化营销
ID3 Algorithm
Decision Tree
Differential Marketing
