国家竞争优势下中美影视贸易分析及其对策

Analysis and Countermeasures on Trade in Film and Television between China and USA under National Comparative Advantage

通过中美影视贸易分析,研究影视贸易强国中的制胜点,以期提高中国影视服务贸易核心竞争力,并对比中国当前的贸易形势,提出合理的对策。为此,选择美国作为蓝本,以影视产业贸易作为切入口,以钻石理论和产业内贸易理论为基石,全面分析美国的影视产业优势,为中国影视产业的繁荣与发展、促进出口提出合理对策。

To solve China＇s services trade deficit problem is a key step in the transformation of China＇s service trade. This paper through the analysis of film and television trade, finds the winning factors of film and television trade powers, to enhance the core competitiveness of Chinese film and television service trade. Compared with China＇s current trade situation, this paper puts forward reasonable countermeasures. Therefore, this paper choses the United States of America as a model, the film industry trade as the entry, point, the diamond theory and the intra-industry trade theory as the cornerstone of the United States of America, it analyzes the film and television industry advantage. For the development and prosperity of Chinese film industry, this paper puts forward reasonable countermeasures.