广东省高校高尔夫练习场的市场化策略研究

The Study of Marketization Strategy of Golf Driving Range in Colleges of Guangdong Province

通过对广东省建有高尔夫练习场的6所高校的调查和分析,发现阻碍其市场化的因素有高校缺乏市场化意识,教学占用练习场时间长,高校对市场化条件认识不充分,害怕亏损等。并以吉林大学珠海学院高尔夫练习场为例,通过对其进行SWOT分析和问卷调查,制定适合目标市场的营销方案,为广东省高校高尔夫练习场市场化决策提供参考。

through the investigation and analysis about six golf driving ranges in colleges of Guangdong Province,found some factors influence on the marketization of golf driving range are colleges are lack of market consciousness,teaching taken up too much of time in golf driving range, inadequate understanding of market con- ditions,fear of loss and so on.Then take Zhuhai College of Jilin University as an example, through the SWOT analysis and questionnaire survey face to the surrounding communities to make the proper marketing plan, in order to provide referenee for marketing decision of golf driving range in colleges of Guangdong Province.