基于消费者调研的红木家具展厅软装饰研究

Studies of the Soft Decoration of Mahogany Furniture Exhibition Room Based on Consumer Research

红木家具从2009年的热销到如今的销售清冷,行业正逐渐从无序竞争进入洗牌期,一方面是原材料的成本的持续上升,另一方面是用工成本的提高,这许多红木家具企业走上转型的道路,寻求新的机会点,以求提升品牌文化价值,增加产品附加值。论文从展厅软装饰的角度,对红木家具展厅软装饰的现状进行调研分析;然后从红木家具消费者的角度,对其进行定性分析,寻求消费者对展厅软装饰的需求,以及红木家具消费的特殊性在展厅软装饰中的体现;最后分析总结出软装饰在红木家具展厅中的搭配要点。

From 2009 to the present, mahogany furniture was from hot selling to deserted. The industry is gradually entering the shuffle period from the disorderly competition. Not only the rising cost of raw materials, but also increased labor costs, make many of mahogany furniture enterprises embark on the road of transition to seek new opportunities, in order to enhance the cultural value of brand and increase added value of products. The research have an analysis on the current situation of the soft decoration of mahogany furniture exhibition room from the perspective of soft decoration of exhibition room, and have a qualitative analysis to the mahogany furniture consumers, to seek their demands of soft decoration. The final analysis concluded the important points of soft decoration of mahogany furniture exhibition room.