关于零售业中的外资进入与我国企业的对策

Foreign Investment in Retail Industry and Countermeasures

中国加入世界贸易组织之后 ,必然要更大程度地开放零售业市场 ,国内商业零售企业将面临资金雄厚、规模巨大、管理先进的外国零售企业的全方位竞争 ,冲击将日渐趋强。对此 ,商业零售企业只要摆正心态、树立科学营销观念 ,搞好企业建设 ,提高竞争力 ,就完全可以应对外资的冲击。

As China is entering WTO, it has to open its retail market in a larger scale. Domestic retailers have to face the omnibearing competition from the outside with abundant funds, large business scale and advanced management. Thus, impact to domestic retailers will be stronger. They should set up a proper stand, a scientific marketing concept; strengthen enterprise construction; promote competitive ability to counterattack the impact from foreign investment.