房地产营销定位新概念

New Concepts of Marketing Location in Real Estate

从房地产营销定位的产生与发展入手 ,进而从理论上阐述了心理定位对房地产营销的意义 ,并从心理学角度讨论了心理定位对消费者的影响。还通过大量实例分析 。

Theoretically, this paper, starting from the emerge & development of business marketing location in real estate, expounds the significance of psychological location in real estate marketing. It also discusses the influence on consumers created by psychological location from the point of view of psychology. In addition, by analyzing on a number of instances, it further discusses the methods and countermeasures of psychological location.