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双边市场的用户信息技术接受问题研究 被引量:4

User acceptance of information technology base on the theory of two-sided markets
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摘要 对具备双边市场特征的新经济部门的用户技术接受问题展开研究,将双边市场理论引入信息技术接受模型,按照双边市场中用户分为最终消费者和企业消费者的特点,分别以整合型信息接受模型(UTAUT)和任务技术匹配模型(TTF)为基础,并纳入体现双边市场交叉网络外部性特征的两类用户数量影响因素,构建双边市场的信息技术接受模型,即双边市场用户群体模型、基于TTF的企业用户的信息技术采纳模型、整合型技术接受模型的双边市场用户技术接受概念模型。 The study on User Acceptance of Information Technology(UAIT) in new economic sectors with two-sided markets should be in accordance with the classification of market.In this paper,the two-sided markets theory is introduced into the technological acceptance model and the technological acceptance model in the two-sided markets is explored.The technological acceptance model of the two-sided market is constructed according to the characteristics of the classification of ultimate consumers and business consumers in the two-sided markets.It is based on Acceptance and Use of Technology(UTAUT) model and Task-Technology Fit(TTF)model,and takes into consideration of factors such as the cross network externality features of the two types of consumers in the two-sided markets into consideration.
作者 曹媛媛
出处 《西安邮电大学学报》 2013年第4期100-104,共5页 Journal of Xi’an University of Posts and Telecommunications
基金 西安邮电大学青年教师科研基金资助项目(1020411)
关键词 双边市场 用户信息技术接受 整合型信息接受模型 任务技术匹配模型 交叉网络外部性 Two-sided markets UAIT UTAUT TTF Cross network externality
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